78% of consumers say recommendations from other consumers are the most credible form of advertising. - Nielsen’s “Truth in Advertising” Report

The Problem With Referrals

Word of mouth is one of the strongest and most effective marketing channels. People are more open to listening to friends and families share their stories about a brand experience than a brand broadcasting a message out.

Video: Did you hear about "it" through the grapevine?

However, the traditional member referral program is broken. Asking your members to refer their family and friends with an in branch form or PDF is just so 1997.

Click here to learn more about why people refer friends and family.

You can also learn why Gen Y thinks "a refer-a-friend program might be a good way of reaching us."

Recent Press: Finextra | American Banker

The Solution: CU Tell a Friend

With CU Tell a Friend, you have a 24/7 online member referral engine that is simple for you to setup and easy for your members to use.

Integrate CU Tell a Friend in your campaigns, on your website or throughout social media channels.

Quick Tips: 5 Ways to Drive Referrals

Social Integration & Metrics

In addition to an embeddable online form, CU Tell a Friend will allow your members to easily share the love about your credit union to Facebook friends and Twitter followers.

ROI Analysis: Hear from 1st Advantage CU

Plus, you can make management happy and award member advocates through metrics and reporting that provide info on who’s clicking and taking action from referrals.